Strategic Purpose and Industry Analysis in Tesco Company Essay

Strategic Purpose and Industry Analysis in Tesco Company - Essay Example After the recession of 2008, the revenue of this industry grew every year. This industry of UK helped many small and big retailers to solve their problems. One of the big players of UK supermarket industry is Tesco. It is a multinational company having it's headquartered in Cheshunt of UK. In1919 Tesco was founded by Jack Cohen. It opened its first store in 1929 and from that time the firm expanded its business rapidly. In the UK Tesco has 28% of market share in the supermarket industry. Tesco is experiencing success for a long time. The company has a strong focus on its business and strategies. The vision of the company is to remain constant but changing its business practices and strategies according to the changing world. The firm has major seven types of business strategies which help it to achieve its success. Its vision includes becoming the most valuable business by serving customers and communities with the help of committed and loyal staff and shareholders (Tesco Inc, 2014). It vision also describes that Tesco wants to expand all around the world by using all the opportunities. It believes in the innovation of modern ideas. The mission of Tesco is to become a full formed maintenance company from AMSS Company. The firm’s mission aims to be a wide ranged company providing tubular service. It has a mission of selling mechanized product along with different other products. The values of Tesco contribute a lot to its success and to hold its position in the competitive market. Its business value is to look after the benefit of the customers and treat every one of them equally. The company’s value is involved in every level of its business. Its values let the employees of Tesco know what type of business the company is into and helps its customers to build their expectations.   The strategies of Tesco help in utilizing the resources of the company and achieving its goal. Its short term  and long term growth are based on the company’s strategies (IBISWorld, 2014). Tesco’s strategy involves in building the company as a highly valued brand. For this propose the company develops its own label brands.

India Essay Example | Topics and Well Written Essays - 750 words

India - Essay Example The modern and internet technology have opened up new marketplaces that allow us to conduct and promote businesses to new cultures and geographic locations (Vilanilam 39). In order to understand the importance of individual cultural values, beliefs and attitudes, this paper will discuss the about how India as a country communicates in business setting and leisure setting. India is a South Asian country and is the second-most populous country and the seventh-largest country by area. It is a multi-ethnic, multilingual, and pluralistic society. It is home to two major families of language: Indo-Aryan, which is spoken by about 74 percent of the country’s population, and Dravidian spoken by about 24 percent of the country’s population (Singh 12). It has no national language but Hindi, which is spoken, by the largest number of speakers is the official government language. English is extensively used in administration and business and has the â€Å"subsidiary official languag e† status, and it is an important medium of education in the country (Vilanilam 64). Indian culture is one of the richest and oldest and it spans over 4,500 years. Indian culture is founded on Hindu mythology, literature, and philosophy, as well as many practices and beliefs that still exist presently including moksa, karma, dharma, and yoga. India has religious diversity with major religions including Hinduism, Christianity, Jainism, Islam, and Sikhism. It is important to note that Hinduism is the predominant religion in the country. India is one of the most culturally and ethnically diverse places in the world; its diverse cultures are a product of numerous migration waves over thousands of years (Storti 27). Considering the ethnic, cultural, religious, and linguistic nature of the Indian society, it is important to understand the importance of individual cultural values, beliefs, and attitudes and how the country communicates in business setting and leisure setting. For com munication purposes, one should understand the hierarchical nature of the Indian society, which demands that the employer or the boss is recognized as the highest individual in authority within a business setting (Vilanilam 101). As such, one should aim at those in the highest authority position when establishing contacts because decisions are only made at that level. This may also be evidenced by the fact that subordinates may be reluctant in accepting responsibility during communication. In addition, one should understand that while communicating in business and leisure setting, establishment of relationships in the Indian society is very important (Singh 77). Often, in the Indian society friendship forms the basis for business and leisure activities. Indian people are often reluctant to do business with strangers and therefore it is important for one to establish relationships directly or indirectly by making contact through intermediaries before engaging in any meaningful busine ss or leisure interaction and activities. In business and even in leisure setting one should take plenty of time in building up trust before starting off. It is also important that one maintain harmony, and try as much as possible to avoid confrontation and conflict during discussions (Storti 95). While in business setting and leisure setting, one should consider other cultural aspects during communication. For example, while Indians appreciate punctuality, they