Friday, December 27, 2019

The Philosophy Of Joseph Butler On The First Principle Of...

Dominik Lapinksi Paul Bloomfield Rasa Davidaviciute PHIL 1104 10/31/14 Supervenience with Perspective to Butler and Rawls In philosophy, the term supervenience is, according to the Stanford Encyclopedia of Philosophy, â€Å"A set of properties A supervenes upon another set B just in case no two things can differ with respect to A-properties without also differing with respect to their B-properties† (McLaughlin). Literally, self-deceit is a misconception held by a person in favor of it. On the other hand, justice is defined as result or process of using laws to punish and justly judge criminals and crimes, in other words, justice is a just or fair treatment or behavior. In relation to this, supervening is portrayed in the philosophy of Joseph Butler on self-deceit and Rawls’ discussion on the first principle of justice. Joseph Butler dedicated three of his Sermon X to ideas pertaining self-deceit. According to his idea, self-deceit supervene self-partiality and reflections of our actions. Joseph Butler views self-deceit as a serious moral problem this is because one is often self-deceived even when one thinks that is doing the right or moral thing. In fact, when one thinks that is doing the right thing, one is usually deceived, and one often recognizes self-deception even after a later reflection of what one does. That one is so prone to moral philosophy of self-deception and this is caused by absence of reflection after an action, this is because self-partiality prompts onesShow MoreRelatedMy View Of Human Morality Essay1844 Words   |  8 PagesWe absorb these values as children while we navigate our social environment, processing and reevaluating them throughout our adult lives. Every individual understands that life is important hence he or she needs moral values, which act as guiding principle s. Our values form the foundation of our lives. They dictate the choices we make and determine the direction that our life takes. Our values will influence our decisions related to our relationships, career, and other activities we engage in. TheRead MoreBranches of Philosophy8343 Words   |  34 PagesBranches of philosophy The following branches are the main areas of study: †¢ Metaphysics investigates the nature of being and the world. Traditional branches are cosmology and ontology. †¢ Epistemology is concerned with the nature and scope of knowledge, and whether knowledge is possible. Among its central concerns has been the challenge posed by skepticism and the relationships between truth, belief, and justification. †¢ Ethics, or moral philosophy, is concerned with questions of howRead MoreHenry David Thoreau4404 Words   |  18 Pagesargument for individual resistance to civil government in moral opposition to an unjust state. Henrys books, articles, essays, journals, and poetry total over 20 volumes. Among his lasting contributions were his writings on natural history and philosophy, where he anticipated the methods and findings of ecology and environmental history, two sources of modern day environmentalism. His literary style interweaves close natural observation, personal experience, pointed rhetoric, symbolic meanings,Read MoreHistory of Social Work18530 Words   |  75 Pages.................4 Understanding History through Historical Phases .......................................................................................................5 Photos of Walter Friedlander Simon Patten 9who used the term social work first time) ....................................9 The Settlement House ............................................................................................................................................10 Understanding the History of Social WelfareRead MoreSources of Ethics20199 Words   |  81 PagesGeorge and john steiner as under: 1- Religion: The great world religion as we hav seen are: †¢ Judaism †¢ Christianity †¢ Islam The business people in this religion believe that their religion provides them with ethical principles/standards, which can be applied in business. The jewish tradition and the Christian tradition refer to religious ethical teaching as the ten commandments which are believed to have been divinely revealed as the will of God. THE TEN COMMANDMENTS: Read MoreIntroducing the History of Marketing Theory and Practice11077 Words   |  45 Pagescan begin to study marketing, we need to understand something about this history and the debates and controversies that have shaped the field. In this chapter, we shall review the origins of marketing thought, examining when the term ‘marketing’ was first used, its subsequent development, and provide an overview of the development of marketing thought and practice. Marketing, clearly, is probably as old as human civilisation itself (see Jones and Shaw, 2002; Minowa and Witkowski, 2009; Moore and ReidRead MoreMetamorphoses Within Frankenstein14861 Words   |  60 Pageshas spawned a literally incompreh ensib le number of d ifferen t interpretations. For all that, however, and especially amongst a general public apprized of the myth but innocent of th e novel, ther e remains a remarkable consensus — as Marilyn Butler po ints ou t: ‘Read ers, f ilmgoers, people who ar e neither, take the very word Frankenstein to convey an awfu l warning : don’t usurp God’s prerogativ e in th e Creation-game, or don’t get too clever with 10 technology’. God’s prerogative;Read MoreThe Most Controversial American Presidents9333 Words   |  38 Pagesbecause I wanted to find out more about the most controversial American presidents: George Washington, Abraham Lincoln, John. F. Kennedy, Richard Nixon and Theodor Roosevelt. George Washington (February 22, 1732 – December 14, 1799) served as the first President of the United States from 1789 to 1797 and as the commander of the Continental Army in the American Revolutionary War from 1775 to 1783. Because of his significant role in the revolution and in the formation of the United States, he is oftenRead MoreThe Censorship of Art Essay example14698 Words   |  59 Pagesimportantly, to the Record Industry Association of America (RIAA). The RIAA, which represents record companies responsible for 85% of the total sales of records in the U.S., initially responded fiercely against any of the PMRC’s demands, invoking First Amendment rights for the free exercise of speech and music (Goodchild 1986:161). On August 5, President Gortikov of the RIAA sent a letter to PMRC President Pam Howar in which he stated that the RIAA agreed to have a warning label put on all futureRead MoreANALIZ TEXT INTERPRETATION AND ANALYSIS28843 Words   |  116 Pagesadv ersary, the antagonist), as, for example, in most detective fiction. Internal conflict, on the other hand, is confined to the protagonist. In this case, the opposition is between two or more elements within the protagonist’s own character, as in Joseph Conrad’s â€Å"Heart of Darkness†, when Kurtz struggles (and fails) to subdue the savage instincts concealed beneath his civilized English veneer. Most plots, it should be noted, contain more than one conflict. In some cases, however, these multiple conflicts

Thursday, December 19, 2019

Girls Like Us Essay - 1063 Words

Girls Like Us nbsp;nbsp;nbsp;nbsp;nbsp; nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;Girls Like Us is an intimate portrayal concerning four girls who grew up all with different ethnic backgrounds and various forms of parental guidence. Anna Chau is Vietnames with strict parents and good beliefs, Lisa Bronca is a Caucasion Catholic, DeYonna Moore is African-American with strong goals who lives with her Grandma and Raelene Cox is a young white girl who comes from a broken home with little parental guidence. Girls Like Us shows examples of structural functionism, and conflict theory, as well as symbolic interactionalism. This movie really intersted me because I actually got to see each of these girls grow up. This film†¦show more content†¦She said if she so much as looked at a boy she would be in trouble, and if she ever came home with a hicky on her neck her father would probably kick her out. When her brother comes home with a hicky they pretty much say quot;Good job, sonquot; and he is respected. In this cul ture a woman is being treated differently because of her gender. Other conflicts include, Raelene and DeYonna, white Vs. Vietnamese. Raelene came from a lower class home and DeYonna came from a middle class home. Both girls end up pregnant and doing the same things. Chentevy and her Father also had a conflict. her fathers abuse let her to rebel. She got kicked out of her house for havin a hicky on her neck and then she turned to drugs and disappeared. nbsp;nbsp;nbsp;nbsp;nbsp;I was most interested by this movie to see how different these girls were just because of their different cultures. Then as we watched them grow up you see how each persons family played a role on their own personal success. Raelenes story interested me the most. I think that because her mom didnt care, Raelene failed. She has her first child at age 14 and dropped out of school only to later get pregnant again and engaged to someone who she says she loves because he doesnt hit her. It also interests me to hear her say if she could do it all over she wouldnt cahnge a thing. I wanted to hit her. This girl could go so far, she could get out of her town and go to college she could work and get her ownShow MoreRelatedAnalysis of Girls Like Us by Rachel Lloyd1031 Words   |  5 Pagestitled Girls Like Us and it is authored by Rachel Lloyd. The cover also says â€Å"fighting for a world where girls not for sale†. After reading that title I had a feeling this book was going to be about girls being prostituted at a young age and after reading prologue I sadly realized I was right in my prediction. The prologue starts with the description about a girl who likes swimming, SpongeBob, Mexican food, writing poetry and getting her nails painted. To a normal person this sounds like a normalRead MoreGirls Like Us : Jake s P.o2096 Words   |  9 PagesGIRLS LIKE US Jake’s P.O.V As the music became quiet and the lights dimmed everyone started to make their way home, I checked the time realising it was 2:30am it made sense to start heading home. I carried Jess out to the front lawn of the house after cleaning her up after the mess she made of herself, I was trying to get her to make sense and tell me where her car was and her keys, it felt almost impossible. My phone started ringing, retrieving it from my pocket I looked at the caller ID, and aRead MoreMy First Day Of Dance1079 Words   |  5 Pagesto like me, the teacher is going to be mean. I was standing in the hallway of my new dance studio crying to my mom that I did not want to go in when the teacher came out to get us. The teacher was towering over me like she was a skyscraper and I was an ant. She had very straight red hair and her face was covered in freckles. She was wearing a bright purple leotard with a black skirt. My mom walked me in the classroom and the teacher told me to sit in the circle with all the other little girls. IRead MoreHow Dress Code Takes Meaning And Life Out Of Clothes1246 Words   |  5 Pagesmeaning and life out of clothes. Fashion is a personal art you can tell what people like to do, eat, watch, and play when you look at their clothing. If you were wearing a Marshall sweatshirt and I didn t know you I would immediately know that you most likely go to marshall, root for marshall, and play a sport for marshall I knew all of that by an item of clothing so when you tell us what to wear your telling us what to say which is going against the bill of rights. Dress code is a controversialRead More A Woman’s Place in Society Explored in Marge Piercy’s Barbie Doll645 Words   |  3 Pageswhat women are supposed to look like. In other words the perfect woman should look like a Barbie Doll. In Marge Piercy’s, â€Å"Barbie Doll,† we find a girl child growing up through the adolescence stage characterized by appearances and barbarit y. Piercy uses lots of imagery to describe the struggles the girl experiences during her teenage years and the effects that can happen.   Ã‚  Ã‚  Ã‚  Ã‚  In the first stanza we see the beginning of an ideal image being stained in the girls mind. She was â€Å"...presented dollsRead MoreThe Social Concept of Beauty Essay1054 Words   |  5 PagesEverything around us in society seems to contain hidden messages. The media is a main proponent of this, including television shows, magazines, billboard signs, and commercials among others. All of these variations of media have something in common; they depict all woman having thin bodies. Many girls and women are left thinking, Whats wrong with me, my body doesnt look like that? Unfortunately today we are exposed to the media constantly, which invariably influences girls self-images, oftenRead MoreIntroduction to Literature1573 Words   |  7 Pages Eng 125: Introduction to Literature â€Å"The Welcome Table† By Alice Walker/ â€Å"What its like to be a black girl† by Smith Both of these stories represent the African American woman who have been forced to face challenges of sexism, racism and stereotypes in the American life. I will compare and contrast the similarities of both of these poemsRead MoreThe Documentary Killing Us Softly Exposed867 Words   |  4 PagesThe documentary Killing Us Softly exposed how the media views what qualifies as ‘female perfection’. I would like to know how the media declared what â€Å"perfection†, there are different types of women, with different shapes, sizes, face structures, and you name it. Which brings me to the question, who decided that what the media presents as perfection† really is, perfection. These perfect† models that the media parade around are always airbrushed and photo-shopped, none of it is real. Many modelsRead MoreEssay on I Am a Victim of Advertising1547 Words   |  7 PagesFor me, clothing has meant different things. As a child, I wore what my mother gave me or the hand-me-downs from my sister. I never questioned how I looked, but I liked to dress up. In middle school, I became more concerned with my appeara nce, like most girls. I tried to keep up with the fashion, but what defined the fashion? Magazines and television were the big ones for me. I wanted to look beautiful; thus, I wore what the beautiful people showed me I should wear in hopes that I could be just asRead MoreHow to Date a Browngirl, Blackgirl, Whitegirl, and Halfie812 Words   |  4 PagesThe short story â€Å"How to Date a Browngirl, Blackgirl, Whitegirl, and Halfie† by Junot Diaz is the main character, Yunior’s, guide to dating girls of different races and the ways to act in order to get what you want from them. The only thing Yunior seems to want for these girls is sexual acts. This short story argues that a person’s heritage, economic class, and race affect how a person identifies themselves, and how their identity affects how they act towards other people. The pressures a person may

Wednesday, December 11, 2019

Othello essay free essay sample

Introduction: While Othello can be partially held accountable for his tragic downfall, other characters are also at fault. Othello chooses to trust the wrong people and becomes insecure which are both causes of his belief that Desdemona has been unfaithful. Iago was the master-mind behind the plot of separating Othello and Desdemona, his hatred and jeoulousy helped him to gain Othello’s trust, therefore putting Othello in an uncertain position. Othello is partly to blame for his downfall as it is the way in which he distributes his trust, insecurity and jealousy which ultimately pushes him towards murdering Desdemona. Othello places too much trust in Iago which leads him to believe that Desdemona has been unfaithful. This can be seen in act 2 Scene 3 when Othello says; Honest Iago, that lookst dead with grieving, / Speak, who began this? This highlights how Othello places such trust in Iago that he will take his word on who began the fight, which results in Othello relieving Cassio of his duties. We will write a custom essay sample on Othello essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Another reason why Othello is to blame for his downfall is because of his insecurities which lead him to believing that Desdemona has been unfaithful. In a way one could understand that Othello was simply waiting for Iago’s promting and for his own dream of happiness to come to an end because in his mind (probably due to years of prejudice converting to self hate) Othello has already deemed it impossible for someone of Desdemona’s position to ever fully loving him so when the push comes, Othello is fully prepared to play judge and executor of the one person he loved above all else. While Othello’s feelings have attributed to his downfall, it was his ensign Iago who was eaten up by hatred and jealousy that ultimately caused his downfall. Shakespeare portrays Iago as cynical, quick-witted and opportunistic which are all traits of villains in revenge tradgedies. Iago explains in Act 1, Scene 3, how Virtue is A fig! and Tis in ourselves that we are thus, or thus; he believes how our bodies are gardens and our wills are gardeners. This demonstrates Iagos profound understanding of human nature, and his belief that ones will or strength of character is a powerful tool to control oneself. While Othello and Iago may have played the most imperative role in Othello’s downfall, other characters are also to blame. Desdemona is portrayed as an innocent yet naive woman who, while becoming Iago’s victim, annoys Othello by screaming â€Å"Cassio, Cassio† in his ear immediately after Othello is told that Cassio has be having an affair with  Desdemona. It could also be argued that Emilia was ultimately responsible for Othello’s downfall as it was her who retrieved Desdemona’s handkerchief and gave it to Iago so that Othello would believe that Desdemona gave it to Cassio as a token of her love.

Tuesday, December 3, 2019

My Experience with Smoking Essay Example

My Experience with Smoking Essay Can you imagine how life been without smoking Beautiful have not it But you can not appreciate it, until you had been an Ex-smoker. Unfortunately I was smoke Addicted six years and I can not imagine my life is now without smoking. The purpose of this essay is to compare and contrast my life when I was smoking and after I quit it. When I was been smoking I faced three main problems: First: health problems and it was the worst! I was always sick tired and lazy, so that led me to lose my focus in studying because of the pressure that cigarette made to me and I tend to forget many things when I was a smoker. In addition I faced another problem, it was a social problem a lot of people that they were adoring me; their treatment was changed with me like my parents, cousins and friends who do not smoke. They were always angry of my acting, so that made me so worried and aggressive. Furthermore, money problem; I used to be broke because I spent a lot of money on cigarette. How my life changed after smoking, I cant imagine that I got my freedom back and I am not any longer captive to nicotine, my health now is better than before one hundred percent I can do my exercises regularly without any exhausted, my studying is going to be better and I do not have any problems with my family, they love me and I do too. Right now I am proud of my self and my family is proud of me; they can count on me in many things. We will write a custom essay sample on My Experience with Smoking specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on My Experience with Smoking specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on My Experience with Smoking specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Am happy now, I smell good fresh air, I spend my money in the right way and I do not spend it any more at silly things like cigarette. In conclusion I am going to tell all nonsmokers never try to smoke, it will coos you a lot of problems. Because with all this evident that I have wrote, there is not any benefit of smoking and for the others who still smoking, you have to quit, its not impossible because when you did not quit it will be show up in your health and your appearance so please you should quit before it is late. .

Wednesday, November 27, 2019

Elezer Habtewold Essays - Steve Jobs, Film, Technology, Business

Elezer Habtewold Dr. Riley Rhet 1302 February 10, 2017 Three stories Throughout history; we have heard and seen many great speeches that are now considered monumental. Maybe it was the way they connected with their audience, or the way the speech was carried out, or maybe even the famous one-liners we all love and remember. Regardless of the reason, these speeches have managed to last countless years and are still remembered today. But even today, momentous speeches are being made by many great pioneers. In his speech at the Stanford University's graduation ceremony in 2005, Steve Jobs delivered a speech that captivated the young and talented graduating class. "Stay hungry, stay foolish," he said as he concluded his speech. That phrase is one that was strategically placed by Jobs in order to create a lasting impression on his audience. By the use of pathos and adequate organization, Jobs does an excellent job of communicating his thoughts and beliefs to his audience in a precise manner. In a fact driven world, it is close to impossible to prove a point without showing an array of facts. However, Jobs relies only on his opinion and past events as evidence. His use of personal stories made a great substitute for the facts that he was lacking. The stories play a huge role in displaying an image of himself that is made to look like the everyday person. He makes it seem as if he is a person that has overcome the trials and tribulations of any other Stanford graduate. For example, Jobs states "I did not have a dorm room, so I slept on the floor in friends' rooms, it returned Coke bottles for the 5 cent deposits to buy food with, and I would walk the 7 miles across town every Sunday night." Jobs also articulates that despite his success, he is just like the average person that goes through the same struggles. If his fame and success did not get him an attentive audience, making himself sound more relatable definitely have. Jobs breaks down the stereotype that rich and succ essful people are just handed the success and money without facing any adversity. Developing this image of himself not only displays the use of ethos, but it also allows him to win the hearts of his audience. This also leads to more credibility and deeper connection with the audience. As a successful businessman, bringing his audience into his personal anecdotes and sharing his advice gives jobs credibility. He tries to convey the message that though he has been through tough times, he has created his own success. This also leads to a deeper connection with each individual member of the audience. Furthermore, Jobs repeatedly exhibits the theme of failure and success, so that the audience is able to understand what it truly takes to be successful. While still preserving simplistic language and wording, Jobs employs analogies and imagery in order to induce understanding and anguish from the audience. One example of this is when he describes an event that devastated him the most; Getting fired form apple. "I felt that I had let the previous generation of entrepreneurs down that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley," Jobs said in dismay. Then, he again retreats to the central theme of the speech by talking about how he has successfully overcome his struggles. Jobs continually states that the reason why he kept pushing because of the love he had for his profession; he practiced persistence rather than abandonment. And that is what led to his many ventures like neXT, Pixar and his regaining of power at Apple for several years before his passing. For this purpose, he voices to his audience, "The only way to do great work is to love what you do". The indication of hardship by Jobs not only creates authenticity, but it also creates a sense of emotional attachment with the audience. Jobs mentions the time he was stripped of his position as CEO of Apple,

Sunday, November 24, 2019

Writing an Executive Summary that Emotes Confidence

Writing an Executive Summary that Emotes Confidence This article illustrates a simple rhetorical strategy, to apply at the sentence level, to increase your readers’ perception of your executive ability. This is a very useful strategy for all executive writing, but it is particularly important when writing an executive summary. Executive writing should embody both confidence and competence. If you write with a confident tone, it quietly affirms your leadership abilities to your readers. And, if you are smart and ambitious and aspire to executive level, you also want to present a confident voice in your writing tone because it will help you advance. During a recent training, a new executive shared with me that she had received feedback that she needs to â€Å"own† her decisions more strongly in all her communication, but especially in her executive summaries. The leadership team in her company felt her writing came across as tentative. When I reviewed her writing, I saw a common rhetorical error. Avoid Unnecessary Introductory Words This often stems from the very common â€Å"I am writing to tell you† approach. It is superfluous (and feels a bit like a grammar school essay) to remind your reader you are writing. I am writing to tell you that your order was shipped on Friday, January 26. You should receive it by Tuesday. Better: I am writing to tell you that Your order was shipped on Friday, January 26. You should receive it by Tuesday. Executives often fall into this same rhetorical trap by including weak introductory recommendation words: I believe closing our satellite office is the best decision. Enrollments declined 17% in 2012 and 9% in 2011. This accelerating decline reflects the program duplication with our satellite and main office programs. Better: I believe Closing our satellite office is the best decision. Enrollments declined 17% in 2012 and 9% in 2011. This accelerating decline reflects the program duplication with our satellite and main office programs. Avoid Using Qualifying, Opinion-Based Introductory Words Words like believe, think, or feelinfer a less confident voice. Instead of calmly owning your decision, this construct sounds less sure. A reader will likely think your statement is based on opinion more than clear business analysis and decision. Best: There is one verb, however, that works powerfully to convey confidence. Do use it when you want to make a strong, decisive executive impression. It connotes real ownership of your decision: I recommend closing our satellite office is the best decision. Enrollments declined 17% in 2012 and 9% in 2011. This accelerating decline reflects the program duplication with our satellite and main office programs. Notice that the verb recommend is so decisive it eliminates the need for the supporting statement â€Å"is the best decision.† I recommend clearly connotes your confidence and assessment of a business situation. It sounds confidently authoritative, but not at all brusque. Eliminate any tentative introductory clauses in your sentence structure when making executive assessments, and always eliminate them when writing an executive summary. This simple, yet very effective, rhetorical strategy will help you conveymore confidence and executive tone in your writing. Learn More in this Course: Writing anExecutive Summary.

Thursday, November 21, 2019

Btranding Essay Example | Topics and Well Written Essays - 2000 words

Btranding - Essay Example An organization attracts and maintains a base of loyal customers by promoting their prestige, image, value and lifestyle through the efforts of branding. A number of studies have shown that proper branding leads to higher sales of the products and other services associated with the brand (Hill, 2008). For example, if a customer likes Dairy Milk, a brand of Cadbury, he or she is more likely to taste Bourneville as well. A good brand has the ability to deliver the messages of the company to its target audiences, influence and motivate the buyers, confirms the credibility of the firm and emotionally connects with the target population. However, to achieve success by means of proper branding practices, it needs to understand the needs and wants of the customers (Clarke, 2001). It is often argued that a brand resides in the mind and the heart of a consumer and positively influences customer purchase behaviour, but few academicians disagree to this fact and deem that a brand image can infl uence the purchase negatively as well (Knox and Denison, 2000). This report seeks to analyse the opportunities for development of a particular brand. However, prior to the identification of the opportunities of the brand, the study will review and identify the weak points and challenges of the brand. On the basis of the findings and analysis, the study will elucidate the required changes in the brand and rebranding will serve the purpose of the company. The brand chosen for this purpose is Benefit cosmetics. A brief synopsis of the brand is presented below in order to help the reader understand the same. Benefit Cosmetics: A Brief Synopsis Benefit Cosmetics is a brand named after its company, Benefit Cosmetics LLC. The company is presently headquartered in San Francisco, California and was founded in the year 1976 (Benefit Cosmetics, 2013). The company specializes in offering beauty solution to the customers across several parts of the world. One of the key selling points of the com pany is their creative and vibrant packaging. Presently, the company operates in 35 countries and has successfully delivered the required services to the customers. Studies have shown that the brand has been performing well since the last few years and their financial situation reflects the same. One of the essential characteristics of the products of Benefit is that they are manufactured with natural ingredients and as a result of that, the products hardly have any negative skin effects. According to the experts of this industry, it is the quality of Benefit and instant solution capability that has made the brand a household name and a ‘must-have’ beauty product across the consumers of the world. Brand Analysis In this section, analysis of the brand, Benefit Cosmetics, will be carried out in order to identify the possible challenges and weaker areas of the brand (Kautish, 2011). In addition with this analysis, the study also seeks to underpin the opportunities of the b rand. The brand will be analysed by considering certain parameters and factors that lead to higher brand value. Furthermore, brand analysis also has the ability to pin down the current state of a brand. This will help in satisfying both the aforementioned intentions. The factors to be considered in this context are emotional value, brand awareness, brand image, purchase intention, brand loyalty and perceived