Elezer Habtewold Essays - Steve Jobs, Film, Technology, Business

Elezer Habtewold Dr. Riley Rhet 1302 February 10, 2017 Three stories Throughout history; we have heard and seen many great speeches that are now considered monumental. Maybe it was the way they connected with their audience, or the way the speech was carried out, or maybe even the famous one-liners we all love and remember. Regardless of the reason, these speeches have managed to last countless years and are still remembered today. But even today, momentous speeches are being made by many great pioneers. In his speech at the Stanford University's graduation ceremony in 2005, Steve Jobs delivered a speech that captivated the young and talented graduating class. "Stay hungry, stay foolish," he said as he concluded his speech. That phrase is one that was strategically placed by Jobs in order to create a lasting impression on his audience. By the use of pathos and adequate organization, Jobs does an excellent job of communicating his thoughts and beliefs to his audience in a precise manner. In a fact driven world, it is close to impossible to prove a point without showing an array of facts. However, Jobs relies only on his opinion and past events as evidence. His use of personal stories made a great substitute for the facts that he was lacking. The stories play a huge role in displaying an image of himself that is made to look like the everyday person. He makes it seem as if he is a person that has overcome the trials and tribulations of any other Stanford graduate. For example, Jobs states "I did not have a dorm room, so I slept on the floor in friends' rooms, it returned Coke bottles for the 5 cent deposits to buy food with, and I would walk the 7 miles across town every Sunday night." Jobs also articulates that despite his success, he is just like the average person that goes through the same struggles. If his fame and success did not get him an attentive audience, making himself sound more relatable definitely have. Jobs breaks down the stereotype that rich and succ essful people are just handed the success and money without facing any adversity. Developing this image of himself not only displays the use of ethos, but it also allows him to win the hearts of his audience. This also leads to more credibility and deeper connection with the audience. As a successful businessman, bringing his audience into his personal anecdotes and sharing his advice gives jobs credibility. He tries to convey the message that though he has been through tough times, he has created his own success. This also leads to a deeper connection with each individual member of the audience. Furthermore, Jobs repeatedly exhibits the theme of failure and success, so that the audience is able to understand what it truly takes to be successful. While still preserving simplistic language and wording, Jobs employs analogies and imagery in order to induce understanding and anguish from the audience. One example of this is when he describes an event that devastated him the most; Getting fired form apple. "I felt that I had let the previous generation of entrepreneurs down that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley," Jobs said in dismay. Then, he again retreats to the central theme of the speech by talking about how he has successfully overcome his struggles. Jobs continually states that the reason why he kept pushing because of the love he had for his profession; he practiced persistence rather than abandonment. And that is what led to his many ventures like neXT, Pixar and his regaining of power at Apple for several years before his passing. For this purpose, he voices to his audience, "The only way to do great work is to love what you do". The indication of hardship by Jobs not only creates authenticity, but it also creates a sense of emotional attachment with the audience. Jobs mentions the time he was stripped of his position as CEO of Apple,

Writing an Executive Summary that Emotes Confidence

Writing an Executive Summary that Emotes Confidence This article illustrates a simple rhetorical strategy, to apply at the sentence level, to increase your readers’ perception of your executive ability. This is a very useful strategy for all executive writing, but it is particularly important when writing an executive summary. Executive writing should embody both confidence and competence. If you write with a confident tone, it quietly affirms your leadership abilities to your readers. And, if you are smart and ambitious and aspire to executive level, you also want to present a confident voice in your writing tone because it will help you advance. During a recent training, a new executive shared with me that she had received feedback that she needs to â€Å"own† her decisions more strongly in all her communication, but especially in her executive summaries. The leadership team in her company felt her writing came across as tentative. When I reviewed her writing, I saw a common rhetorical error. Avoid Unnecessary Introductory Words This often stems from the very common â€Å"I am writing to tell you† approach. It is superfluous (and feels a bit like a grammar school essay) to remind your reader you are writing. I am writing to tell you that your order was shipped on Friday, January 26. You should receive it by Tuesday. Better: I am writing to tell you that Your order was shipped on Friday, January 26. You should receive it by Tuesday. Executives often fall into this same rhetorical trap by including weak introductory recommendation words: I believe closing our satellite office is the best decision. Enrollments declined 17% in 2012 and 9% in 2011. This accelerating decline reflects the program duplication with our satellite and main office programs. Better: I believe Closing our satellite office is the best decision. Enrollments declined 17% in 2012 and 9% in 2011. This accelerating decline reflects the program duplication with our satellite and main office programs. Avoid Using Qualifying, Opinion-Based Introductory Words Words like believe, think, or feelinfer a less confident voice. Instead of calmly owning your decision, this construct sounds less sure. A reader will likely think your statement is based on opinion more than clear business analysis and decision. Best: There is one verb, however, that works powerfully to convey confidence. Do use it when you want to make a strong, decisive executive impression. It connotes real ownership of your decision: I recommend closing our satellite office is the best decision. Enrollments declined 17% in 2012 and 9% in 2011. This accelerating decline reflects the program duplication with our satellite and main office programs. Notice that the verb recommend is so decisive it eliminates the need for the supporting statement â€Å"is the best decision.† I recommend clearly connotes your confidence and assessment of a business situation. It sounds confidently authoritative, but not at all brusque. Eliminate any tentative introductory clauses in your sentence structure when making executive assessments, and always eliminate them when writing an executive summary. This simple, yet very effective, rhetorical strategy will help you conveymore confidence and executive tone in your writing. Learn More in this Course: Writing anExecutive Summary.

Btranding Essay Example | Topics and Well Written Essays - 2000 words

Btranding - Essay Example An organization attracts and maintains a base of loyal customers by promoting their prestige, image, value and lifestyle through the efforts of branding. A number of studies have shown that proper branding leads to higher sales of the products and other services associated with the brand (Hill, 2008). For example, if a customer likes Dairy Milk, a brand of Cadbury, he or she is more likely to taste Bourneville as well. A good brand has the ability to deliver the messages of the company to its target audiences, influence and motivate the buyers, confirms the credibility of the firm and emotionally connects with the target population. However, to achieve success by means of proper branding practices, it needs to understand the needs and wants of the customers (Clarke, 2001). It is often argued that a brand resides in the mind and the heart of a consumer and positively influences customer purchase behaviour, but few academicians disagree to this fact and deem that a brand image can infl uence the purchase negatively as well (Knox and Denison, 2000). This report seeks to analyse the opportunities for development of a particular brand. However, prior to the identification of the opportunities of the brand, the study will review and identify the weak points and challenges of the brand. On the basis of the findings and analysis, the study will elucidate the required changes in the brand and rebranding will serve the purpose of the company. The brand chosen for this purpose is Benefit cosmetics. A brief synopsis of the brand is presented below in order to help the reader understand the same. Benefit Cosmetics: A Brief Synopsis Benefit Cosmetics is a brand named after its company, Benefit Cosmetics LLC. The company is presently headquartered in San Francisco, California and was founded in the year 1976 (Benefit Cosmetics, 2013). The company specializes in offering beauty solution to the customers across several parts of the world. One of the key selling points of the com pany is their creative and vibrant packaging. Presently, the company operates in 35 countries and has successfully delivered the required services to the customers. Studies have shown that the brand has been performing well since the last few years and their financial situation reflects the same. One of the essential characteristics of the products of Benefit is that they are manufactured with natural ingredients and as a result of that, the products hardly have any negative skin effects. According to the experts of this industry, it is the quality of Benefit and instant solution capability that has made the brand a household name and a ‘must-have’ beauty product across the consumers of the world. Brand Analysis In this section, analysis of the brand, Benefit Cosmetics, will be carried out in order to identify the possible challenges and weaker areas of the brand (Kautish, 2011). In addition with this analysis, the study also seeks to underpin the opportunities of the b rand. The brand will be analysed by considering certain parameters and factors that lead to higher brand value. Furthermore, brand analysis also has the ability to pin down the current state of a brand. This will help in satisfying both the aforementioned intentions. The factors to be considered in this context are emotional value, brand awareness, brand image, purchase intention, brand loyalty and perceived